Google terminates advertising agreement with Yahoo!
by Gabi SolomonGoogle announced yestarday on there blog that that they’re ending the agreement with Yahoo made earlier this year that gave Yahoo! the option of using Google to provide ads on its websites (and its publisher partners’ sites) in the U.S. and Canada.
We feel that the agreement would have been good for publishers, advertisers, and users — as well, of course, for Yahoo! and Google. Why? Because it would have allowed Yahoo! (and its existing publisher partners) to show more relevant ads for queries that currently generate few or no advertisements. Better ads are more useful for users, more efficient for advertisers, and more valuable for publishers.
